Article marketing
Article marketing has traditionally been used as a marketing tool for businesses to obtain free press space. Generally, a business will provide an informative article and the press will provide the free space. Marketing using articles can be a win/win situation for businesses looking for exposure and budget-limited media looking for articles. Marketing using articles is considered a type of advertising in a particular industry.
E commerce
Since the advent of the internet, article marketing has been used to drive traffic to a particular website. As e-commerce and internet marketing ventures increase, article marketing has moved to the online venue. Marketing using articles serves several purposes ? to provide publishers with content and advertisers with free advertising. Article marketing uses online article directories to generate revenue.
Articles posted on these directories increases search engine popularity for that article, which increases visitor numbers and page views. Increased visitors and increased page views translates into increased sales. As a result, article marketing generates revenue.
Search Engine Optimization
Online and e-commerce marketing has added new dimensions to article marketing, most notably in the form of something called search engine optimization (SEO). To direct more traffic to a particular website, SEO articles are written with certain keywords and published on sites that cater to certain markets. In this manner, SEO articles serve to target an already interested target group of readers. For instance, if a website is selling diabetes supplies, an article can be written to contain keywords such as ?glucometer?, or ?insulin?, and when a diabetic patient types in one of those keywords they are directed to that supplier?s website.
Marketing with SEO articles
As just mentioned, in the world of article marketing, articles that are written solely for the purpose of driving traffic to a website are called SEO articles. SEO articles are considered a low cost type of advertising. Many businesses hire writers to write SEO articles, some of which are junk written only to drive traffic to the website, but most experts agree that it is important in article marketing for SEO articles to contain quality content to serve their readers.
SEO articles
The purpose of SEO articles is to increase the ranking of a webpage. When a keyword is typed into a search engine, a higher ranking page draws a greater number of visitors, resulting in increased sales. Unfortunately with the increased popularity of SEO articles the content can be compromised. Recently several websites have popped up to allow quality SEO article content to be published to drive web traffic.
Summary
Article marketing began as a tool for businesses to get free press space while publishers got free content. It has since evolved into a valuable e-commerce tool for driving traffic to a website, called search engine optimization (SEO). When consumers type a keyword into a search engine, the most popular websites appear first so the goal of online marketing with articles are to move a particular website up in search engine ranking. When a company?s goal is to attract traffic to their website, and important tool is marketing with the use of articles.
The author of this article is Bryan Wayne Cole who is the owner of Write Articles Make Money which is a blog that discuss the numerous methods of making money online including affiliate marketing and freelance writing.
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