Monday, May 20, 2013

Is 10 million in a month less disappointing than 5 million in three days?

The iPhone 5 launched to record sales figures; 5 million units sold to customers in the first three days. Samsung's Galaxy S4 has also launched to strong figures; 10 million units shipped in the first 4 weeks. One of these was a 'disappointment,' yet the other is hailed as a triumph. Seems crazy? Well, maybe it is.

For Samsung, 10 million units shipped makes it their fastest selling smartphone release ever, so for the folks from Korea at least, it is indeed a triumph. But, Apple sold -- not shipped -- 5 million units of the iPhone 5 in the first 3 days. Yet compare these two headlines from Businessinsider:

iPhone 5 opening weekend sales come in worse than expected

Samsung's S4 starts strong: 10 million units in less than a month

One story portrays doom and gloom, and the other a more jubilant atmosphere. Analysts called 6 million units for the iPhone 5 the "worst case scenario" for Apple's opening weekend. And yet, they hit half Samsung's first month sales within three days.

We're not going to knock Samsung's figures, 10 million is a lot of phones. But, it does again ask the question; just how much is 'enough' for Apple?

via CNN Money

    


Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/Qlveg6Urpb4/story01.htm

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